Build a local business with skin in the game
Product and market disruptions coming from every direction continue to hit one industry after another. What sets successful companies apart or what sets the new enterprise distinct or what sets international companies make their mark for their India market entry or what allows them to grow by quickly adapting to new environments rather than scrambling to catch up—is a distinctive and robust Go-To-Market system.
For any enterprise or startups, feedback is as important as customers. The faster you can resolve the objections, and improve the product to match market demand, the more likely you are to win over the long run.It starts with an understanding of who you’re selling to, how they buy, and who else they could choose. Combine that intelligence with an idea, opportunity and product, and then you can begin to create a strong, strategic go-to-market strategy that will connect your product with more customers quickly.
Our focus is on those fast-growth small and medium-sized enterprises (SMEs) with the potential to become the market-leading businesses of tomorrow. However, it shouldn’t be forgotten that all SMEs, fast-growth or otherwise, exist in the context of a wider community. Equally appealing across main stream overture and social sectors, with a mid/long-term impact on the social cohesion in taking the products/services and build minds share and market space, aimed on the significant impact on the business dynamics and the environment.
ELADO had enabled small set of successful companies in taking the different path. We have built extensive capabilities of the market functions that have transpired to create an engine of short-term revenue growth and long-term profit. They are doing so with little risk. These near-term victories are “self-funding” the creation of strategic capabilities. In other words we call this as “Responsible GTM”. We work with companies to assess the effectiveness of their current marketing and sales capabilities and identify the areas most in need of attention. Ask yourself these questions to determine whether your system is hitting on all cylinders, needs a quick tune-up or is due for an overhaul.
Endearing “Responsible GTM”, we roll up our sleeves and work side-by-side with you to make the actual changes they need in their processes, people and tools, besides the elements of what is considered critical to be the bedrock underlying values of building revenue or growth engine for early stage startups. Welcome to ELADO
Startups we know
- Team: Tiny, sleep deprived
- Budget: Non existent
- Customer base: Mom
- Brand awareness: Not even Mom
- Products: An MVP that does pretty much nothing
- Ecosystem: You don’t know what that means, but pretty sure don’t have one
If you share these challenges- ELADO offers your assistance in creating a comprehensive, always actionable go-to-market strategy that supports your business objectives—in particular sales growth and bottom line improvement.